Heron Preston Denim Jacket

7rank

764

Heron Preston Denim Jacket

D-mop: B205, B206A, B206B, B208, B209, B210, B210A

Hong Kong Exclusive: American Rising Designer's Signature Collection

Heron Preston is a fashion designer whose eponymous label features sport- and streetwear-inspired separates and accessories for both women and men. Additionally, he is a DJ, a consultant, an art director, and a collaborator. His own eponymous label, which was launched in September 2016. Preston’s nascent brand signatures were soon defined: the frequent use of a near-fluorescent orange hue, the Cyrillic word for “style,” interpretations of herons as avian prints, and further collaborations including link-ups with Carhartt, Virgil Abloh’s Off-White, Nike, and, even, NASA.Preston has received a number of high-profile accolades in his impressive ascent: he is on both the Business of Fashion’s BoF 500 and Hypebeast 100 lists. He is also a 2019 Council of Fashion Designers of America (CFDA) Emerging Designer of the Year nominee.
  • HKD5490

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